Back in the early s in the UK, one bike company was responsible for turning the humble bicycle from a tool for simply getting around into one that took you on a journey. Before the Burner came along, no one thought you could really ride through the woods, you had to ride around them. But with the Burner, Raleigh changed the game. Kids began to ride their bikes with a smile. They started building jumps, pulling wheelies and holding epic skid competitions down the local rec. They rode where they wanted to, and had a whole lot of fun while doing it.