So I am both amazed and amused by энтузи а зм the enthusiasm with which Russians now отмеч а ют э тот пр а здник are celebrating this holiday; lit. Consider this article in Комсом о льская Пр а вда Komsomolskaya Pravda. Turns out, в Петерб у рге в день всех влюбл ё нных откр о ется пункт регистр а ции в е чной любв и a Center for Registration of eternal love will open up in St. Ok, apparently, влюбл ё нная п а ра a couple in love will be able to profess their deep and eternal love for each other in романт и ческая атмосф е ра a romantic setting complete with р о зовые возд у шные шар ы pink balloons , цвет ы flowers and ангел о чки little angels , the latter presumably pictures or стату э тки figurines. And since no love is official without some form of документ а ция paperwork , an official certificate will be issued at the end of a ceremony. With love thus documented, couples can proceed to чаеп и тие tea drinking. For those wanting to get married instead of all this silly eternal love business, some restaurants will offer венч а ние по- америк а нски American-style wedding.
In , Roskomnadzor compiled a list of four words of the Russian language for Russia, which, in their opinion, are "absolutely unacceptable in the mass media ": khuy "cock" ; pizda "cunt" ; yebat "to fuck" ; and blyad "whore". All mat-words were included by the publisher Jan Baudouin de Courtenay in the 3rd and 4th editions of the Explanatory Dictionary of the Living Great Russian Language , which was printed 4 times in — twice and in —, — The etymology of the term is unclear. This was the etymology endorsed by the Soviet government and attributed to Maxim Gorky , who claimed it was a loan word, imposed during the Mongol yoke.